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A Decade of Innovation: Ten Ways Anduin Transformed the Private Markets

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August 2024 marks a significant milestone. It’s Anduin’s 10th year of transforming the investor onboarding experience. We owe our achievements to the trust and support of our customers.

As we celebrate this milestone, we want to shout out our thanks and share 10 key highlights from Anduin’s journey — innovations made to simplify the investor onboarding process.

1. Leveraging Our Expertise in Top Fundraising Initiatives

We’re beyond proud to be trusted by multiple firms in the top 50 PEI. Being at the forefront of private equity fundraising has sharpened our expertise, allowing us to continually up our game, making investor onboarding smoother and faster for GPs.

As of today, Anduin has helped the onboarding of over 40,700 investors across 790 funds, fueling our clients’ effort to raise more than $104 billion in capital. A decade has passed and our mission remains the same: streamline the fund lifecycle, improve LP-GP relationships, and bridge the gap between fund managers, investors, law firms, and fund administrators. 

 

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2. Fund Subscription - More Peace of Mind and Autonomy for Fund Managers

We’ve made several enhancements to the Fund Subscription platform to give our users with greater flexibility and ease of use:

  • Granular Permissions: Ten new permission switches enable admins to precisely control what each GP team member can access and do within the fund administration platform.

  • Custom Export Templates: Data export is now more efficient. Create tailor-made templates that pull in exactly the fields you need from both subscription documents and the master dashboard.

  • Multi Fund/Currency: Fund managers can now easily track commitment amounts across multiple funds and currencies, making management and reporting a whole lot easier.

 

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"I immediately saw the value. I had not seen a truly digitally enabled fund subscription process before, but I could already see how it would save so much time and create efficiency. What took me 30-45 minutes with manual processes took 10 minutes with Anduin."

Chris Earthman, Managing Director and Co-Founder at NXSTEP

 

3. Investor Data Management - Bespoke data management for fund managers

Our latest innovation, Investor Data Management (IDM), is redefining the way GPs manage investor information. With IDM, manually filling out onboarding forms, or providing documents GPs have had on file is a thing of the past. Instead, LP information is securely stored within a customizable master profile, serving as the single source of truth for investor data. 

IDM offers several key benefits:

  • Reuse LPs data to streamline LP voting, transfers, and wire instructions.

  • Populate forms using information from previous documents, reducing manual entry and errors

  • Instantly flag and summarize discrepancies between existing information and new documents.

  • Keep your CRM up to date with the latest LP data through integration with subscription documents.

  • Track the status of all investors, monitor investment types, and manage ongoing fund activities with ease.

 

4. Data Extraction - Bring fragmented LPs data to one place

Many funds work with LPs who prefer traditional paper-based submissions. Our Data Extraction service helps firms solve the data fragmentation by:

  • Complete Digital Conversion: Convert 100% of their LP data into online, actionable forms, whether the originals are typed or scanned PDFs
  • Advanced OCR Technology: Our system extracts data not only from subscription documents but also from tax forms, contact sheets, and beyond.

  • Secure Data Storage: All extracted data is securely stored on our platform, ready for reuse in future fundraising efforts and ongoing LP operations.


5. Investor Access - Optimizing the LP Journey 

Investor experience on the Anduin platform has always been our number one priority. With Investor Access, LPs are only a few clicks away from completing their subscription documents.

Investor Access allows your investors to easily manage their profiles, tweak information as needed, and keep all their investment entities in one place. Plus, automated notifications ensure they’re always in the loop when documents are about to expire.

The investor receives a more enhanced, streamlined experience. And we expect fundraises to close faster and be less of an administrative burden."

Lindsay Valdez, Vice President, Operations and Finance at Caduceus




6. Effortlessly Integrate Investor Data Across Your Ecosystem

To keep up with the rising demand for smoother workflows and better connectivity, we've zeroed in on creating solid integrations. This year, we nailed it by connecting with top CRMs, data screening platforms, and cloud services—think Salesforce, LSEG World-Check, Google Cloud, and more.

Looking ahead to 2024, we have exciting plans for further integrations, offering even more ways to connect your workflows with your favorite tech tools. Stay tuned for all the new ways we’ll help you streamline workflows.

 

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7. LP-GP Communication Made Easy

At Anduin, we totally get that trust and transparency are the heart and soul of the LP-GP relationship. That's why we've rolled out a slick new communication system to make life easier for investors and fund teams alike.

Our platform now allows users to comment on specific document sections, assign comments, and tag collaborators, all in one go. Plus, GPs can get tasks done faster with various batch actions. Here’s to another year of making ongoing LP-GP interactions to be even more transparent and easy.

 

8. Data Room - More Than Just a Doc Repository 

We know that first impressions matter, and the Data Room is often the first touchpoint for LPs exploring new funds. That’s why Anduin’s Data Room is designed to be more than a document repository—it's a dynamic fund marketing tool.

With features like custom branding, intuitive interface, seamless access to Fund Subscription and advanced, granular permissions, our Data Room serves as a convenient and secure hub for fund promotion.

Here are some of the improvements we’re proud of this year:

  • File Versioning: Streamline document updates with no need to reset permissions or reshare files, boosting productivity and offering enhanced investor insights.

  • Batch Distribution Files: Automatically sort files into designated folders based on naming conventions, significantly reducing manual effort.

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"Data rooms are a dime a dozen, but allowing investors to continue from your data room directly to the fund subscription in one click is unique. Add in the ability to provide different access levels to documents for various investor types like Anduin does and you have something special."

Andrew Salembier, Partner & COO at Accolade Partners



9. Empowering Fund Success in the EU Market

The EU market is highly regulated. Anduin has continually refined our EU-readiness to give our clients a competitive edge in this critical market.

  • Data Residency: Our platform offers data sovereignty options, allowing clients to choose between U.S. or EU data centers, ensuring compliance with EU regulations while providing secure access from anywhere in the world.

  • Signature Workflows: We’ve enhanced our document signing capabilities with Advanced Electronic Signatures (AES) and Qualified Electronic Signatures (QES), catering specifically to European fund managers and investors, fully compliant with eIDAS regulations.



10. Supporting Post-Close Workflows

We know how crucial it is to streamline post-close processes, so we’ve expanded our services to digitize key workflows like LP Transfers, Master Side Letters, and Investor Voting Workflows.


As our clients' needs evolve throughout the fund lifecycle, Anduin will keep enhancing our capabilities to digitize a wide range of document.

"Fund managers and investors agree that subscribing via paper docs should be left in the past, but it wasn't realistic until Anduin. Their tech has revolutionized onboarding for investors so it's a seamless, positive experience." 

Sarah Unger Biggs, Partner & COO at Asymmetric Capital Partners



Looking Ahead

As we look to the future, our commitment to leading the industry with cutting-edge solutions, enhancing the investor experience, and supporting every fund we serve remains unwavering. The past ten years have been amazing, but we’re just getting started. Here’s to the next decade of innovation, partnership, and shared success.

Thank you for being a part of our journey!